We write code that is performant, sustainable, accessible, and secure

Web Development Philosophy

Our web engineering practices respect modern web standards and emphasize user experience over developer experience. We recognize that sites, applications, and software are used by real users in the real world with network, device, and life constraints. For the marketing directors, product managers, and business owners we serve, this means websites and products that are expertly constructed to perform optimally for end users and for many years to come. “Sustainable backend, flexible frontend” is our mantra so that the underlying systems can last for many years, while the presentation layer can adapt for evolving business and marketing needs.

Requirements Gathering

Our development process starts wth requirement gathering and analysis. After the requirements are documented, we recommend building or buying sustainable solutions that score well on our evaluation rubric. The rubric includes criteria such as expected longevity, performance, security, maintainability, extensibility, and ability to integrate with other systems.

Web Development Execution

Once requirements are nailed down, our engineering team writes coe that follows modern web standards, adhering to the guidelines and specifications provided by organizations such as the World Wide Web Consortium (W3C). We also follow best practices for coding, such as using semantic markup, writing modular and reusable code, and testing code across multiple browsers and devices. By following modern web standards, we can create web experiences that are user-friendly, performant, accessible, and extensible.

Ongoing Support and Maintenance

A website is never “done”. Between business changes, analytics findings, browser updates, and other variables, we recognize your business and the web are always evolving. To that end, we employ in-house team of web professionals to provide ongoing web development support and maintenance. This includes activities such as building new webpages, functionality enhancements, security updates, performance and conversion rate optimization, and even content updates when needed (although most clients use Content Management Systems and are able to update content independently of PINT).