We strive to understand your users to create optimal experiences that produce impactful results

User-Centered Design Process

PINT implements our user-centered design process when approaching your digital design projects. We include research at every stage of the project to ensure that user needs are met and that your design is usable and accessible for your customers and stakeholders. Users do not interact with technology in a vacuum; their context and past experiences impact their behavior on your digital property’s interface. PINT designs for your users so that they can easily accomplish their goals on your site, app, or other digital platform, producing measurable and impactful results for your company.

Discovery Research

PINT sees discovery research as more than just a requirements gathering phase. We aim to understand the issue to be solved so that we can provide your organization the best solution in design and development. We look at the problem from the perspective of the users, the business, and the technology with a discovery mindset rather than a solution-focused mindset. Understanding your project through this holistic view at the beginning of the process prevents later challenges and faulty assumptions. Through a multi-method approach, PINT uses research methods such as user & stakeholder interviews, competitive analysis, contextual inquiries, surveys, and more to ensure that our solutions address both your users and your business, while still being technologically feasible with available resources.

Information Architecture

Information architecture is a crucial factor in how well users are able to find information and complete their goals and objectives on your website. Along with the insights from discovery research, PINT employs user research methods such as card sorting and tree testing to determine the best site structure and navigation to fit your user’s goals.

Evaluative Research

An important part of user-centered design is to validate the design of your site or application with actual, human users. Evaluative research collects data and feedback from users to understand the behavior and motivations of real people while they interact with your site or application. Through research methods such as usability studies, concept testing, and A/B testing, PINT can assess the effectiveness of the design, as well as uncover usability issues that can be addressed before the site is live to the public. Evaluative research can also be done after a project is completed to reassess specific user flows or portions of the design. This post-launch practice of iterative testing and improvement is a main tenet of user-centered design and is something that PINT advocates for in all our efforts.